The idea of the Persuasion Hitman was born out of my desire to play by my own game with my own rules.
I started out as a copywriter. I wrote words that convinced people pull out their wallets and buy stuff. Yet as a copywriter you are put in a box - consciously or unconsciously.
I wasn’t willing to accept that.
It also wasn’t a proper description of my skills. Copy was just my primary weapon of choice. It wasn’t my profession.
At my core I was a salesman. A persuader. It didn’t matter what medium I used, I got people to spend money on things that would improve their life. I used video, characters, writing, email, sales letters, phone calls, and anything else at my disposal to get sales.
So why limit myself to some preconceived idea of how I’m supposed to describe myself?
That’s why I decided to call myself a Persuasion Hitman. Is it a bit cheesy? Yes. Does it turn some people off? Probably. But most importantly, does it accurately describe my skills? Yes.
So what does a Persuasion Hitman do? What does a Persuasion Hitman charge? Whatever I want. There is no box, no game, no set of rules. I get to create my own reality.
Over my career as a Persuasion Hitman I’ve sold over a hundred million dollars worth of products online. I’ve worked with newbie entrepreneurs and 8 figure companies. I’ve been a gun for hire and owned my own businesses. I’ve built information product companies and I’ve sold an Ecommerce company to the fastest growing start up in Canada.
I’ve had an unusual life. Because of that, I’ve learned some unusual rules.
Those are the rules I want to share with you in this book. There are 13 in total. Yes, that’s an “unlucky” number, but I don’t believe in bad luck. I make my own luck.
Now it’s time to make your own luck.